The collection has now landed in New York, downtown in Soho in the cool creative space that is the residence of carefully curated Men’s store C’H’C’M. C’H’C’M was established in 2008 as an online store. The initails stand for Crescent Hill Classic Menswear, Crescent Hill was where Sweetu, the store owner.
Focused on their own path CHCM carefully choose and select from brands, only the pieces that fit into their viewpoint, joining the dots between selections from various labels from around the world to curate an overall CHCM aesthetic. Pioneering and influential CHCM were one of the first stores to present brands.